Chapter 1: Boy Meets Girl…
When I was nineteen I met a girl.
She was unlike anyone I’d ever met before.
She was totally uninhibited.
She had a wicked sense of humour.
She was gorgeous.
And she demanded the attention of everyone around her.
Everyone wanted to be around this girl.
She was incandescent!!
When I was with her I felt 10 feet tall.
To top it off, for some strange reason (which I still don’t quite understand), she was into me.
We hit it off the first time we met and I had no trouble asking her out, which was really strange for me at the time.
The third time we went out, we were sitting in a booth in a packed club. There was an awesome band on stage. We had a few drinks and she was flirting with me shamelessly!
I was completely full of myself, particularly since a couple of older guys had tried to hit on her and she’d blown them off unceremoniously.
I had only known this girl for a couple of weeks, but I was seriously infatuated.
That night at the club, despite the fact that I loved the attention I was getting from her (and everyone else, hating me) I had a sliver of doubt.
Was this really happening? I mean, who was I to be living this dream?
I guess she must have sensed my mood because she leant in close to me, put her lips against my ear and whispered in the most seductive voice I’d ever heard, “Relax James. I’m easy. I’m just not going to be cheap.”
Affiliate marketing is like that girl.
It can be a seductive and exciting mistress. It’s uncomplicated, but it’s high maintenance!
Don’t kid yourself.
It takes money and it takes effort to make serious money as an affiliate marketer.
It takes discipline and commitment.
You can make a lot of money as an affiliate without spending much (when you compare it to starting-up and running a lot of other businesses). The thing is, you can’t just decide to ‘try’ and make money as an affiliate and then expect to see your bank account filling up tomorrow.
I don’t know why people think it works that way.
I expect it has something to do with the way most people use the internet.
The internet is an awesome thing. It can deliver information, products and services at a fast and frantic pace. But that only applies to people on the consumer side of a transaction.
If you’re a consumer and you want something, you can search for it, find it, buy it, download it and start consuming it in minutes. You can even do it all in the palm of your hand!
On the other side of the transaction – the vendor side – there’s a lot more work to do if you want to succeed.
To make it possible for someone to quickly and easily find, buy and access a digital product online you have to have a lot of imagination. You also have to invest a lot of time and money into the infrastructure that makes the transaction possible.
Being an affiliate marketer is somewhere in the middle.
The advantage of affiliate marketing as a business model is that you don’t have to sell anything. You don’t have to create a product. You don’t need to build and manage the infrastructure behind the sales and delivery process (or pay someone to do those things).
Even so, to be a successful affiliate marketer you do have to invest time, effort and money into your business.
This is where people who want to make money as an affiliate, but aren’t making money, are going wrong.
If you want affiliate marketing to be easy and cheap, you’ve got an important lesson to learn.
If you’re looking for a silver bullet, a magic push-button-copy-paste-formula or a ‘ninja loophole’ that takes no effort, requires no imagination, costs no money and doesn’t come with any tedious, mind numbing tasks…
You need to get that out of your head if you want to succeed.
If you want to get an effective marketing system up and running (and keep it running)…
If you want to build a large and responsive email list…
And if you want to make any kind of serious money…
You’ve got to make a serious commitment!
There are three broad categories of people who are failing to make money as an affiliate marketer:
- People who can’t get started
- People who can’t keep going
- People who are doing it wrong.
If you’re in the first two categories you might understand the concept of affiliate marketing. But regardless of what you understand you have deeper problems. You over-analyse things, or procrastinate, or you’re easily distracted. Or you could just be scared.
I’ll write more about these problems in Chapter 3.
If you’re in the third category you probably are capable of concentrating and persisting. You probably are willing to pay the price required to succeed. You probably just don’t understand the concept. You’re making fundamental mistakes.
This means that despite the money and effort you’re putting into your business, you’re destined to fail.
If you’re in this group, then the next chapter is for you.